Javier had been guiding for a decade when he realised the thing clients actually paid for — the thing they sent postcards about — was never in the brochure. It was the long lunch the guide had arranged with a cousin. The bodega owner who opened on a Tuesday.
So he built a company that sold those things directly. No coaches. No scripts. No hidden commissions. A small team, a vetted network, and the willingness to say no to most of it.
Eleven years later, we’re still saying no to most of it.
We do not subcontract the most important person in the day. If we can’t send someone we’d send our own mother with, we don’t send anyone.
We run a handful of core itineraries. We turn down dozens of requests a month that don’t fit them, or that we can’t execute to our standard.
If you noticed the transfer, the restaurant booking, or the museum ticket — we failed. You should only remember the vineyard, the host, the sunset.
95% of our work is B2B. We treat our agency partners like family — fast answers, no surprises, commissions paid on time.
Founder of Tour Marbella Experiences and its lead guide. Javier has spent over a decade turning Andalusia into a stage — and is happiest at a long bodega lunch that runs well past its scheduled end.
Araceli designs and coordinates every experience behind the scenes, from the first proposal to the last detail on the day — the reason guests never have to think about logistics.
Beyond the core team, we work with a hand-picked network of official freelance guides across Andalusia — every one licensed by the Junta, every one chosen the way we choose a bodega: slowly, and only after a long lunch.